Business Action Coach

Posts Tagged ‘Marketing and Advertising’

Anesthetized with Sales Letter

In your affiliate web site, if you are already a lot of buyers!

If not, about what is lacking from your website? Perhaps you think is a good web site design. Nothing is too much, too fast loading. Well, about what it is to be the culprit, an inhibitor of your sales?

To try to answer this problem, you try to answer this question first. “Whether the sales letter you can make anesthetization visitors?”

Remember yes, it’s also the lives of a sales letter website or blog your affiliate. If there are no visitors’ with your sales letter, yes … do not expect any buyer.

Well, to make the sales letter … read first anesthetize the below …

1. Think visitors. Yes, we do not think of yourself when you create a sales letter. But, think about how visitors feel when we read the sales letter. So, do not create a sales letter that is too “narcissistic”. We should not merely talk about ourselves. Because visitors are bored with the redundant review. Yes … unless we are already well known by readers. It is precisely to “narcissistic” an can be motivated readers. Eg we could write about the achievements and skills. But, yes still … do not overdo it!
2. Consider the benefits of your product. However the name people buy it because they needed. And because they want to take advantage of your product. So sometimes the buyer is not concerned with the advantages of your product. They think, “If I do not need this product and there is no benefit for me, why should I buy?”
3. Logic Vs Emotion. This point was the opposite of point No. 2 above. When we discuss the visitors had to buy because they need that, we’ll visitors buying because they do not need. That is how?? For example, yes … the visitors who like shopping. They often buy things they do not need but they want it. Well, it’s your duty to make visitors buy what they want. So, use words that can cause emotions to buy. Do not just words full of emotion! You know the difference?
4. Personal experience. Many people are interested in personal experience. If you install a personal experience in a sales letter, certainly is effective. Because the sales letter thus able to persuade visitors. You can tell me your experience after using the product you are selling.
5. Arrange your words in a list or lists. Do not write bullet points about your product in the form of paragraphs. In order, visitors can clearly read what your product mentality. And, they can simply read what they are looking for. Anyway, do not forget to make writing short and to the point.
6. No need to chase perfection. The purpose sales letter that sells the product. So, do not get stuck with making the perfect sales letter that language. Spelling and grammar are correct enough. So, you still show professionalism. And, most important visitors to catch you.
7. The trial. To determine the success of a sales letter, you must test it. Yupp! The trial results you can see the sales figures. If your sales are high, you could say your sales letter can anesthetize visitors.

One thing that is not less important, when you create a sales letter you imagine talking to your close friends. Remember, visitors who read the sales letter have their individual needs. If you can empathize with their interests, your sales will increase!

There are different – different types of income that can be from the internet, there are short term and some are long term. For the short term such as affiliate marketing, why do I say short term? because as an affiliate you must continue to find products to promote.

Since most affiliate products are products that generate income so that when the short term trend is up, then the product was less enthused again by someone else. Examples such as produk2 click-bank.  in click-bank has the character of short-term income. Usually just booming at the time of launching it, so that our best chance to get a big income is at this time launching the product on the market until the next 7 days. After 7 days how? yes looking for another product that will launch, make a landing page again, and the promotion again.

Different story if you have a product or service itself, you can start building your own business and remembrance your own brand, one of the online business that can be long term is to sell using the online store. such online store that my wife and I manage  and second congresswomen.com online store that has consistently generated sales per day with minimal effort for the promotion, why because the two websites are already on the first page of Google.

The surplus again if you have your own business then you can develop to become even bigger without the bother to research niche again, create another website, the promotion again from scratch. all of it no need to occur, different story again if you already have my own business and want to build your new business, if your business is deifying the company means you have more than one company.

So again my advice is to start building your own business to have long-term income.

Original Fake Strategies in Marketing

How are you today? Hopefully more and more intense, more glorious, and the more successful … .. EMH has been many months this blog was never updated.

Well to update this blog, here’s a little sharing about Original Fake Strategy – Genuine Fake in the science of marketing.

Well ya what strategy? I first heard this term from a business discussion in sebua radio some time ago. Hearing his name, makes me wonder what is the strategy of the original strategy was fake?

Marketing strategy is to adopt a strategy of a prominent war strategist who is very famous, ie Zhuge Liang (Liang Kok Cu) is known as the “Sleeping Dragon”. For you lovers of Chinese history, mandarin movies, or games set in China’s history, I am sure you are familiar with the name of Zhuge Liang in the story of three countries (SamKok).

In this post, I will not tell you about the character of Zhuge Liang, because there’s enough story or resource that you can find in search engines. You also can read a summary of the story of three countries in wikipedia.

Back to the Original Fake strategy.

In a competitive business, any business or entrepreneur would want a victory. To achieve this, certainly not an easy thing, it takes a lot of resources, hard work, and the right strategy. Appropriate strategy is needed for business or our products have more value than competitors’ products in the eyes of consumers.

Well one of the adopted strategy of Zhuge Liang is the Original Fake strategy, a strategy in which a false strategy that was first launched with the aim to hide the original strategy to be launched next. This strategy aims to outwit our competitors in the hope we will be able to win the competition with relative ease.

Then what about the strategy of the Original Fake? Yes, strategy is the opposite of the Original Fake Genuine fake strategy. I’m sure you can translate yourself.

Well, how did your business? Have you ever used it?

Regards successful