Digital Media 10% increase in 2013
While the World Association of Newspapers and Publishers said in a report that will grow the Digital Media in 2013 to 10%, another study found that the growth rate for 2014 will be 1.69 trillion dollars, which is much more The 1.32 billion on record since 2009.
The idea of this major expansion is that the media grow while developing new channels that “today” are used, so that on two or three years the level of full maturity and deliver a greater benefit control economic.
It’s very interesting to see how advertisers and other companies start mobile advertising projects with confidence, because the data are measurable and provides a level of special connection with consumers. The development of mobile applications has clearly been encouraged in recent times, and thereby give information without asking anything in return many times more than “take a look” that is offered daily.
The objective is clear, we must reach as many people as possible, however, the problem is that according to the perspective of publishers, free content is not much future, which has suggested that charging for online content is a way to save the situation that prevails. By the time a business model based “only in advertising” is not viable now. To meet the needs of readers based on their geographical location, are beginning to implement promotional campaigns and offers readers depending on where you are, something that Martha Stone as the World Association of Newspapers and news publishing, the challenges of both companies in the same field are quite different.
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